💡 identity | Discover Creative Branding - Get Inspired — Michael Doyle Olson

Identity
I love creating one-of-a-kind, flexible identity systems – for organizations, businesses and people. This section showcases a variety of favorites from over the years.

• Neuemotion
• Fieldworks
• La Calaca Cuts
• Gristle
• ABLES
• Nowtime
• Melted
• Gibs

White geometric line drawing of five vertical rectangular bars ending in overlapping circles on a blue graph-paper background

Blue-toned halftone portrait of a young man with short dark hair

Abstract geometric composition of overlapping blue, yellow, green, and red shapes on a black background

Stylized molecular structure diagram with five colored atoms connected by black bonds

Neuemotion
I lead a small team to develop a complete identity for Neuemotion, a science-backed B2B marketing system.

Red-tinted image of eyeglasses with white stylized text reading “Lululemon Lulz.”

Black graphic with repeated Gothic typography reading “la calaca cuts,” fading downward into a reflection.

Contact card displaying Jorge Negron's name, address at 11 S. Fairchild St, and email jorge@locallocusts.com.

Blackletter typography reading “la calaca cuts” repeated vertically in fading gray tones with a reflection effect.

Vertical typographic graphic repeating the phrase “la calaca cuts” in progressively darker green text on a cream background.

Stylized black typography reading “Cursive Letters” over a pale background with faint abstract shapes and a red dashed horizontal line

Vertical typographic design repeating the phrase “la calaca cuts” in Gothic lettering, transitioning from yellow to dark red on a cream background.

Stylized white text reading “Challenge Quiz” over a dark textured background with a red dashed line

Vertical typography graphic repeating the phrase “la calaca cuts” in tall Gothic lettering, fading from pink to dark red on a cream background.

Vertical typographic artwork repeating the phrase “la calaca cuts” in blue shades on a cream background.

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